Nuwa Wellness
Email Marketing, Launch Strategy & Copy
Excerpt
Nuwa is a health and wellness brand with a mission I’ve had the privilege of shaping from the ground up. From crafting its launch strategy to developing the brand’s voice, I’ve helped translate its vision into customer-facing communications across all touchpoints. This was a full service brand voice project including web, email, social and packaging.Brief
Get career-oriented individuals in their mid 20s-40s
Who are struggling to achieve work-life balance and build habits that prioritise their health
To choose Nuwa’s monthly subscription box of productivity-enhancing supplements
By crafting copy centred around the theme of bridging East and West; bringing together the best of traditional Asian remedies with modern, cutting-edge nutrition science
Email Copy
Pre-Launch Landing Page Copy
