Mejuri x Glossier
Brand Campaign, Content Strategy & Copy
Sample Work
Brief
Get modern, millennial women (mid-20s to 30s) in the market for affordable luxury
Who love jewelry and fragrances as a medium for self-expression
To choose Mejuri’s limited-edition range of pink enamel, pink tourmaline and pink sapphire jewelry
By crafting fun copy around the theme of personalisation for the collaboration between Mejuri’s sustainable fine jewelry and Glossier’s signature fragrance, You
Out-of-Home Ad Copy
Print & Packaging
Mailer bag for online orders; inspired by Glossier's "Skin first, makeup second" taglineShopping bag to be given for in-store purchases as part of standard gift packagingTote bag to be given as a reduced packaging option