Léon&Moi
Email Marketing, Launch Strategy & Copy
Excerpt
Léon&Moi is a mid-range womenswear brand reimagining traditional Moroccan craftsmanship through a contemporary lens. I had the pleasure of building their email strategy and brand voice from the ground up, refining their website copy in accordance to new branding guidelines, and assisted with crafting SEO-optimised blog copy. Brief
Get fashion-forward women in their mid 20s-40s
Who want versatile dresses and outerwear made with high-quality materials such as velvet with silk embroidery
To embrace the art of bespoke craftsmanship by local artisans in Marrakech
By immersing readers into the brand’s universe, using vivid imagery in storytelling and a range of both informational and transactional SEO keywords
Email Copy
Landing Page Copy
