Jo Malone London x Shona Heath
Brand Campaign, Product Copy
Sample Work
Brief
Get fragrance enthusiasts, both longtime fans of Jo Malone London and those new to the brand
Who love limited edition releases
To discover JML’s new collection of wildflower-inspired scents
Through a fun, eccentric yet hopeful and romantic spring campaign
Concept
Shona Heath is a critically acclaimed British production designer known for her Oscar and Academy Award-winning work on the film Poor Things. Her distinctive style seamlessly blends elements of the whimsical and the elegant, bringing to life fantastical, dreamlike worlds that push the boundaries of creativity.
Building on the success of Heath’s first home accessories collection with Jo Malone London, "Up The Garden Path”, their latest collaboration — "Beyond the Garden Gate" — continues to weave a tapestry of surrealism into the world of extraordinary olfactory experiences.
This limited edition collection of 5 new fragrances inspired by English wildflowers will accompany the April 2024 renovation of the Jo Malone London counter at Selfridges Oxford Street, London.
Campaign Visuals
Sample Product Copy
THE SCENTSEnglish Rose & Cacao
Base note
Madagascar vanilla
Top note
Damask rose
Heart note
Cacao bean
Blushing roses blooming at twilight. Rich notes of cacao, indulgent and intoxicating. Softened by the touch of patchouli and enveloped in the velvet of suede-like vanilla.
Bluebell & Hawthorn
Base note
Amber
Top note
Bluebell
Heart note
Hawthorn
Deep in a hidden grove, a clearing of delicate bluebells carpet the ground. Entwined with honeyed, animalic hawthorn, and wrapped up in the warm sensuality of amber – inviting you to embrace the mystery of the ancient woods.
Daffodil & Meadowsweet
Heart note
Meadowsweet
Top note
Daffodil
Base note
Oakmoss
Bright, uplifting floral notes of daffodil to herald the coming of spring. Accented by zesty green apple and heady, creamy meadowsweet. A scent that represents new beginnings.
Daisy & Clary Sage
Base note
Black cedarwood
Top note
Daisy
Heart note
Clary sage
A sunlit meadow filled with daisies. The aromatic, herbal scent of clary sage dances in the breeze, alongside the fresh zest of bergamot. Crisp cedarwood adds a hint of earthiness.
English Plum & Buttercup
Base note
Indian sandalwood
Top note
Victoria plum
Heart note
Buttercup
Ripening plums basking in a sun-drenched orchard. A captivating, lush sweetness that mingles with the musky aroma of orange blossoms, capturing a golden summer afternoon.
Shona Heath for Jo Malone London
A playground of whimsy and magic, unveiled. Discover the English Coast, the Herb Garden, the Orchard, the Flower Garden and the Woods.